Listen on Apple Podcasts | Listen on Spotify | Listen on YouTube

Kyle Hunt and Mike Matthews talk shop about business and marketing, what it’s like writing books, how they decide what books to read and why, how they efficiently get the most out of those books and put the information they learn to use, and more.

This podcast is a low-key discussion with my buddy Kyle Hunt where we share a “behind the scenes” look at the process of writing, revising, publishing, and marketing books, how we pick and choose books to read, how we take notes and learn from those books, and more. Specifically, we chat about . . .

  • The “sausage process” of writing books and what it’s like working with editors
  • How we revise and update books to take them from “minimum viable product” to masterwork
  • How we decide what books to read (and how we take notes)
  • Publishing books and marketing them
  • The “magic” of finding the right timing for a business or idea
  • And more . . .

In case you’re not familiar with Kyle, he’s a repeat podcast guest and author of several books, including Bodybuilding For Beginners and Strength Training For Beginners. He’s also a competitive powerlifter, coach, owner of Hunt Fitness, and podcaster, who’s the host of The Absolute Strength Podcast, which I’ve been a guest on a number of times.

So, if you’re at all curious about what it takes to write a book, what the research and editing process looks like, or just want to hear two authors chat about business, marketing, and writing, I think you’ll enjoy this podcast! Press play and let me know what you think!


0:00 – Try Fortify risk-free today! Go to and use coupon code MUSCLE to save 20% or get double reward points!

5:25 – With so many projects you want to do, how do you choose the next one? 

9:31 – How do you know when a product is done? 

11:02 – How do you choose books to read?

13:16 – Do you like ebooks or physical books and why?

27:20 – Do you read one book at a time? 

32:06 – Where can people find you and your work?

32:31 – Are you working on a new book?

36:21 – How important is timing when it comes to business?

Mentioned on the Show:

Try Fortify risk-free today! Go to and use coupon code MUSCLE to save 20% or get double reward points!

Kyle Hunt’s Absolute Strength Podcast

Kyle Hunt’s Instagram

What did you think of this episode? Have anything else to share? Let me know in the comments below!