CHESTER, Pa. (May 5, 2022) – Philadelphia Union today announced a new partnership agreement with Planet Fitness, making them the Official Fitness Center of the Philadelphia Union. Planet Fitness, known for its iconic “Judgment Free Zone,” is one of the largest fitness center franchises in the US with more registered members than any other fitness club in America.
“Encouraging healthy lifestyles and providing an inclusive and judgment-free environment for our players, staff, fans, and community are at the core of Philadelphia Union values which directly aligns with all that Planet Fitness stands for,” said Chief Revenue Officer of the Philadelphia Union, Charlie Slonaker. “We’re thrilled to welcome them to the Union family and look forward to working together.”
“This new partnership reflects our quest to enrich the community by providing a safe and welcoming place for anyone,” said Chief Marketing Officer of National Fitness Partners, Christine Smith. “We are looking forward to sharing our knowledge and fitness solutions with the Philadelphia Union community, and excited to be involved in enhancing the performance of the players.”
Under the partnership, Planet Fitness will have the ability to host activations on Subaru Park Plaza during four regular-season home matches and will be the presenting sponsor of the “Final Score” graphic on Union’s social media channels following each regular season game. Additionally, Planet Fitness will be the presenting partner in multiple sweepstakes held on the Union’s social media channels throughout the season. The winner of each sweepstake will receive a team autographed item.