Automation processes can enable timely and accurate decisions that free nurses to focus on establishing and maintaining strong relationships with patients, which help build patient trust. A 2021 study by the National Opinion Research Center (NORC) at the University of Chicago found that about half of the mistrust towards providers stemmed from feelings that providers are not listening to their patients, understanding their concerns or spending enough time with them.
An effective digital transformation strategy can not only increase the number of patient-nurse interactions, but their quality as well. Striving for more personalized and connected care options can also help close quality gaps among different patient demographics.
In addition, automation can help patients stay connected beyond a healthcare facility’s four walls. CVS Health’s Next Best Action program sends personalized notifications to patients and providers to provide members with information to support their treatment programs. For example, it might provide information about postpartum depression resources to new mothers in the weeks following delivery, or it might alert a clinician if a patient did refill a prescribed medication. Such an automated approach provides an additional resource for clinicians, helping to ensure patients feel supported, even when they aren’t in the office being seen by nurses and doctors.
Nurses are the backbone of the American healthcare system. Due to an aging workforce, a high-stress work environment and inadequate faculty for training initiatives, nurses are in short supply. Industry-wide digital transformation, including everything from automation processes that free up nurses’ time to supplementary digital tools that help keep patients on track with their care plans, hold the potential to promote more patient-centric care, while also improving the talent pipeline.
