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There are so many boring words in the corporate world: disrupting ordinary things. “Oh … what is that?” I do not hear you asking. Well, a while ago, companies realized that instead of investing a lot of money to reshape the wheel to try to be more sophisticated, they could take rote products and make them “fun” by changing the way they were sold, and just adding R&D integration and good design. Presto.
Because of the ease of online shopping for consumers, we have items like in-box mattresses, where tiring mattresses are delivered to your home with a fun-colored ornament to fit your waist. We also have scissors companies like Dollar Shave Club and Harry looking to cut down on big brands like Gillette with cheap prices and good grip and accessories, while at the same time closing down customers to subscribe to the site.
It has been a success for some, which is why Stix wants to do this directly for consumers, but also for golf clubs.
The company has come to the conclusion that most golfers are not really good. The game is packed with spoilers over the weekend who aren’t doing enough, or players in a “fair to middling” bracket that can find their way around a metal bag.
The secret to open golf is that just because you can afford the $ 1,800 Honma Beres driver does not mean you know how to do the job. Champagne budgets will not help Kool-Aid skills. Unless you have a very good reputation, it is worth the effort to whip up thousands of dollars at clubs. Stix has come a long way in this, and the company has developed what it calls a good team of golf clubs for players from mid to mid-game. The quality of the construction is good, and its cost cannot be ignored. Stix clubs want to look like great weapons, helping you along the way, but not ruining the world. Is it a successful strategy?
Swinging Pretty
Photo: Stix
There is no denying that the first showing of the 14 black Stix teams is good. You get everything from driver to putter, including 3- and 5-woods, 4-hybrid, steel from 5 to pitch, three wedges (52, 56, and 60 degrees), and putter.
They really look classy, both subtle and strong in their Vader-worthy matte darkness. And the wood looks good like steel. Titanium and stainless steel heads are visible, as well as graphite shafts, which provide more flexibility and speed for the clubhead than steel. The handles also feel high quality and give confidence, especially on the putter.
A stand-up $ 185 weather-resistant bag, which was sold at the time of writing, is worth the extra money, be well-equipped (five-way divider and internal divider) and lightweight (4.5 pounds) with plenty of pockets. (all six, with a bag of valuables with fur collar and a cold closed bag for cooling around). It all depends on the beauty of the clubs.
The $ 65 Stix headwear, however, is a different story. Here we see the first picture of the corners being cut to save cost. Appearance is cheap. Dirty, really, compared to everything else. Why Stix is so low here, in terms of design, I am not sure, but it does lower the side and it is one thing I would say to leave it alone and find alternatives.
Only Beauty On Deep Skin
You’ll need headbands, though, after just a few episodes with Stix clubs I quickly realized the second, and probably the biggest, failure: the black finish. Although it looks great in the box, this chic veneer will not last long. The metal heads should be placed in a clear position and when you lift them you will see the shiny metal beads on the black beads.
A slight turn in the sand also indicates the beads being formed. And unless you have a head guard that protects your drivers, this can easily get the wrong sign up right away if your clubs are arguing over the move.
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