Home / Blog / Podcast / Ep. #923: Joe Vennare on the Trends and Future of the Business of Fitness
Written by Michael Matthews
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In this episode, I’m analyzing trends in the fitness industry and peering into the crystal ball with Joe Vennare to speculate on the future of health and wellness. Joe is a great guest to interview about these topics because he’s the co-founder of Fitt Insider, a platform that offers industry news and analysis of the business side of fitness and wellness. Specifically, Fitt Insider helps industry operators stay informed, make better decisions, and seize opportunities (especially in regards to startups and investments) through a weekly newsletter, podcast, and jobs board.
Joe is a content strategist who’s been in the industry for more than a decade and leads Fitt Insider’s research and media efforts. I wanted to get him on the show because Fitt Insider’s goal is closely aligned with my own: to help millions of people live healthier, happier, better lives. By being a resource to help startups grow and advancing the conversation around wellness itself, Joe and his team can help facilitate massive change in the industry.
In our chat, Joe and I talk about . . .
Trends in fitness industry including wearables and subscriptions, and where technology and personalization may be headed in the future
Offering legitimate value versus using “sexy” marketing to make money
Virtual reality’s role in fitness
The gamification of apps and services
Surprising wins and flops in the fitness space
How the supplement industry has changed and where it might go in the future
And more . . .
So if you want to learn about the business side of fitness and how the industry has changed over time and where it may be headed in the future, you’re going to enjoy this discussion!
Timestamps:
0:00 – My free quiz to answer all your diet questions: www.muscleforlife.show/dietquiz
2:57 – What are some of the most interesting things you’ve seen in this industry and where do you think things are headed?
8:20 – What are some new, upcoming trends that you see on the business side of the fitness industry?
17:44 – How much of that is legitimate value versus complicated marketing?
25:32 – What are your thoughts on new technological tools for health and fitness?
31:50 – What is gamification?
36:50 – Is VR coming to the fitness world?
40:57 – What are some surprising business wins or losses you’ve seen in the fitness industry?
1:00:01 – What are your thoughts on the future on supplementation?
Mentioned on the Show:
Take this free quiz to get science-based answers to all of your diet questions: www.muscleforlife.show/dietquiz
What did you think of this episode? Have anything else to share? Let me know in the comments below!
Legion Featured Author
Mike Matthews
Mike Matthews is the founder and CEO of Legion as well as the author of several award-winning fitness books, including Bigger Leaner Stronger, Muscle for Life, and The Shredded Chef.
His simple and science-based approach to building muscle, losing fat, and getting healthy has sold over a million books and helped thousands of people build their best bodies ever, and his work has been featured in many popular outlets including Esquire, Men’s Health, Elle, Women’s Health, Muscle & Strength, and more, as well as on FOX and ABC.
You can find Mike on Twitter, Instagram, YouTube, and Facebook.
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