Crunch Fitness Announces Franchisee of the Year


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The Undefeated Tribe Recognized at the 2022 Crunch Franchise Convention

August 12, 2022 // // Amelia Island, FL – Crunch Fitness announced The Undefeated Tribe as its “Franchisee of the Year” at this year’s annual Crunch Franchise Convention held at The Ritz-Carlton, Amelia Island. Held from July 31 to August 4, the annual Convention unites Crunch Fitness franchise owners, club managers and teams, and vendors to share best practices, network, and learn from one another. More than 45 franchise groups and 600 people attended this year’s event.

The Undefeated Tribe, led by CEO Tony Hartl and based in Austin, TX, operates 9 locations.

“We’re delighted to recognize The Undefeated Tribe as this year’s Crunch Franchisee of the Year,” said Ben Midgley, CEO of Crunch Franchise. “Tony Hartl and his organization embody the Crunch culture that combines fun, an excellent member experience, and a successful growth trajectory. They are a valued member of the Crunch family.”

Held for the first time in two years due to the pandemic, the 2022 Convention was centered on the theme “FAST FORWARD Growing Stronger Together” and aimed to inspire learning and valuable networking time with peers and vendor partners. The convention included keynote speakers, break-out workshops, vendor presentations, and more to help challenge and motivate franchisees to grow their businesses.

Additional recognitions at the annual conference included Raymond Gonzalez with AD Fitness, LLC, New York, NY, as “Franchise Executive of the Year” and the Schenectady, NY gym, owned by SLK Corporation, LLC, of ​​Milan, NY, as the ” Crunch Fitness Top Member Satisfaction Club.”

Crunch Fitness previously recognized franchise group CR Fitness as “Franchise of the Year” in 2019.




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