The Future of the Web Is Marketing Copy Generated by Algorithms


As we move through the 21st century, many aspects of our lives are governed by algorithms. Facebook selects what we see in our publications, Google shows us the results of our search based on their complex machines, and Amazon encourages sales based on our pre-purchase history. Not surprisingly, online advertising relies heavily on algorithms to create effective content. So what will the future of the internet be — will business be automated, or will human technology always be needed? Read on…

No one wrote those words. It was created with software from Jasper’s writing project, inspired by the title of this article. The first idea was brief and to the point. The second, with the wording above, caused the editor to say that he received the worst of it from the best writers.

Jasper is also able to create customizations on Facebook ads, promotional emails, and product descriptions. It is part of an innovation that has transformed the messaging technology called GPT-3, from the technology company OpenAI, to feed one of the oldest online products – creating a commercial copy that wins and clicks on Google. .

The creation of promotional lines has proven to be one of the major innovations in the use of voice technology, which progressed in 2020 when OpenAI announced the GPT-3 commercial. Jasper alone claims that more than 55,000 subscribers pay, and OpenAI claims that one competition has more than 1 million users. WIRED counted 14 companies that provide open source software such as blogs, headlines, and publications using OpenAI technology. Users talk about writing guided by the algorithm as if it would be as wide as looking at the style.

“I’m a bad writer, and that makes it easy to put important things on Google,” says Chris Chen, founder of InstaPainting, who uses a team of artists to turn images into cheap art. They use a copywriting function called ContentEdge to help you write pages on the headings just as they would post pictures of pets. The project utilizes OpenAI and IBM technology integrated with home-based programming and defines what is designed to be “fast, affordable, and virtually human.”

ContentEdge, like many of its competitors, operates as a standard web editor but with some features you will not find in Google Docs. On the sidebar, the app can display key search terms to rank higher on Google on a selected topic. Clicking on the lightning button creates complete paragraphs or links to create a story from the title with a brief summary. This term refers to the wording used by Google.

Chen loves how the following paragraphs sometimes capture information from the billions of words used to teach OpenAI algorithms. That he does so in ways that can be confusing or contradictory does not bother him. “You should not use what has come out, but it is the beginning of change and doing the tedious task of researching things,” he says.

ContentEdge and its competitors often advise users to edit and review content before posting. Although OpenAI technology often produces original text, it is able to replicate what was seen in its offline tutorials. Jasper and other companies provide fraudulent checks to ensure that customers do not unwittingly copy existing documents.


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